I love Bounty Basic. They are typically under $1 per paper towel roll and usually there are coupons available so you can get them at a great price point! Yes, they may not be as "fluffy" or may not have as many cute prints...BUT...as a college student who coupons, this is a STEAL. You get just as much product but it may not feel as luxurious as other brands...at the same time, you get what you pay for and I'm very satisfied with using these paper towels. The point of a paper towel is to dispose after usage so I don't need a fluffy paper towel as long as it's strong and does the job (which it does).