Downy is the only liquid fabric softener that I use. The smell is like nothing else and it makes my clothes soft. It is a bit expensive, but I always find coupons and sales for it. The cheaper stuff just doesn't compare, so I don't buy anything else.
This product makes anything you wash smell like happiness and butterflies. The scent lingers many days after the wash and also in a way works to notify you when its time to rewash; When the items start to lose their downy fresh scent I may rewash them to keep them fresh.
Downy is by far my all time favorite fabric softner brand. I use April Fresh with everything. Whenever we have guests they ALWAYS comment on how good the sheets/ towels smell, and I have to agree!!! Couldnt imagine doing laundry without Downy!!!