I just want to say that this is possibly the best shampoo yet. I was on the lookout for a good shampoo/conditioner and almost spent $30 of i hadn't looked up cheaper alternatives. I came across this particular one as people claimed it to be almost as good as a higher end shampoo. So I went out of my way to purchase it and I'm glad I did. I used it in conjunction with the matching conditioner and heat protection gloss serum. After I showered, I blow dried my hair and it came out really smooth. Then I put in the serum and my hair has been the shiniest and softest it has ever been.