Preserves Color 2 Times as Many Uses vs. Regular Shampoo. Contains certified organic extracts. No sulfates, parabens, phthalates, DEA, TEA or artificial colors Enriched with Amazon acai and babassu oil, Prive Concept Vert #101 rejuvenates hair with antioxidants and strengtheners as it gently nourishes and cleanses. This high-yield formula expands into a rich, creamy foam leaving the hair feeling and looking shiny and healthy. Thoughtful planet technologies - This is an environmentally preferred product, which reduces the impact on our planet and is achieved using new hybrid technologies. This earth friendly package can be recycled. Please do your part to help our environm.