This is the best ketchup ever! I used to think HEINZ was the best ketchup, but after trying this at a restaurant it was served at in OR, my mind immediately changed. There is just something about the flavor of this ketchup that goes beyond your usual brands that you see at grocery stores. Maybe it's less salty? I can't quite put my finger on it. Anyway, If you can find this ketchup, buy it, and yes, it's very worth the few more dollars spent.