This is by far worth the price-even if only for the energy it gives you! Look I’m cheap but I still splurge on Starbucks. But that’s just for the taste-regular coffee and espresso doesn’t effect me. I can fall asleep in two seconds even with the strongest of coffees! But this-THIS- is it! I’ve tried other flavors and they aren’t great but they aren’t awful. Cold and over ice makes other flavors more tolerable but the hazelnut is different! This flavor is so good and it’s healthy! Just seems like a win-win to me!