I stumble upon this toothbrush at Target after getting my braces placed in and was immediately bought after reading how soft the bristles were. Which was highly needed for me after getting braces placed on. I was pretty surprised that it cleaned so well just because the bristles were so soft I didn't think that they would really get in between my brackets, but they did the job pretty well. I also love that these are eco-friendly and are made from recycled yogurt cups! Another interesting thing about this toothbrush is that it curves and the handle, truly helped with brushing around. Variety of colors to choose from, ranging from less than $3, and softer than many other toothbrushes.