I only use pravana developer when I bleach and dye/ tone my hair. It's so gentle and doesn't hurt my scalp... I since I have been going white with my hair this is important as I'm doing lots of processes. I usually only use the level 30 though since I use olaplex as well.
I love anything made by Pravana anything they're color line for me and my salon is the best color line I've have ever used so Kudos I love your brand keep making it make it brighter colors extend your neon line I love it