YAAAS. PRA👏VA👏NA👏!!! After a string of disappointing dyes, I found Pravana and have been using it for years now! So far, I've used green, blue, and violet, but the entire line is fantastic. (Sadly, I don't have great photo examples of all colors.) I'd have to say either green or violet is my favorite. I love how thick the dye is, as opposed to some less viscous dyes I've used. It makes it easy to apply, which is a plus if you're a DIY kind of person like myself. I usually dye my hair bleached or faded, to get the full effect of the dye. The dye is bright and packs a punch, and when it fades, it still looks good, and doesn't look like a dull wasteland. My green hair did fade a bit into a gold color, but that was only after taking a dip in the pool. Aside from that, all my colors have only ever lightened. (Though the gold actually looks pretty cool!) I recently dyed my partner's hair with the blue dye without lightening. He has naturally light brown hair, and the end result was a dusty blue. It's vivid in the daylight and subtle in low light. He really likes it, and so do I! Looks great, even smells great, and doesn't hurt my wallet. Pravana for life!