The taste is quite harsh if it is not chilled or mixed. This vodka contains 40 percent alcohol. The SHOT - Wow! The shot seriously sets off my gag reflex if not probably chilled. When the shot is chilled it goes down smoothly, if it is being comsumed at room temperature it burns and sets my gag reflex off. (Now I"m in search of a chaser)How about a mixed drink? Cranberry Vodka! The drink is quite bitter and strong but a very decent mixer. What about the energy drinks? I tried it with Rockstar and Monster and it mixes quite well with the carbonation and flavor of the energy drinks sweet and smooth, the bitterness is bearable.BUDGET FRIENDLY VODKA!