ackground: I've used Suavecito, Enjoy, and American Crew (clay, fiber, grooming cream)products; none of them have the hold, malleability, and durability of this product.Appearance/Smell: The smell is noticeable, but nothing foul imo. The product is blue but wont be noticeable if you emulsify enough and or have dark hair.Hair/Styling: I use this product for a combover w/ a part. I have VERY stubborn asian hair (straight and only flows forward). This product does an exceptional job holding and manipulating in place. Using a blow dryer will give the product a hardened finished, and better hold at the cost of flexibility.I'd also like to note that they give you a lot of product per order. I've used this 5x/week for 5 months and still have about 1/5 of it left.