If you are familiar with the POM pomegranate juice, you might expect a 50-50 blend of flavor between pomegranate & blueberry here. In fact, however, the blueberry component is so dense in flavor that it dominates. To us this is a very good thing, as even though pomegranate juice is very good, blueberry juice is fabulous. It's a very intense flavor, and everyone I know who has tried it not only loves it, but says it would be delicious even if it were cut one-half with water. That's how rich it is.