Are you tired of the uneven and often underpowered illumination produced by your camera's built-in flash, and yet don't see the need to overspend for the flashes offered by your camera manufacturer? "welcome to Studio Series lighting solutions from Polaroid." Unlike other "one size" fits all flash brands, Studio Series flash units were designed specifically for leading camera brands including Nikon, Canon & Sony. Because of this they integrate seamlessly with your camera's electronics-and depending on model, even optics! So no matter if you're shooting full auto or full manual every shot will be "picture perfect". Speaking of perfect you'll find our Studio Series line has models and features for every need and budget-from models with small footprints yet big feature sets to our top of the line bounce/swivel model which automatically syncs with your SLR's zoom lens, Polaroid Studio Series flash units let you take your pictures to the next level? without paying the price!