The product itself is quite small, but you just need a little - it goes a long way! I've used essential oils for years. This brand in particular costs less than those at health stores. The price is on point with the quality however. It is not as strong as some other brands, but normally you would dilute your oils anyhow before using topically, so I don't see it being much of an issue. I often cut mine with oils, and it works well enough for me.