This is not a toy in the strictest sense of the word, but it can certainly be used as one and/or as part of one. Parrots spend A LOT OF TIME using their beaks. This provides them with an opportunity to keep those beaks busy with something good! I've used this both as an "emergency toy" (aka, I'm running out the door but would like to give my fids a special little something to work on) and as a component of other, more thought-out toys. Pro tip: if you want to use a larger piece, make sure you unroll it first and leave it under a couple of heavy books to get rid of the fold.