I use it for a lot of things. I have four seasonal boards, with ideas for recipes/decorations/etc. for each season. I have one board each for cupcake and mixed drink recipes. I have one for homesteading tips and ideas, and another one for camping. I have one for beauty tips and makeup ideas, and another one for my photography ideas. Whatever project I am involved in, I can set up a board to refer to for ideas, information, and inspiration.