Physicians Formula is one of my top go to brands. I've never bought a product by this brand that I disliked. I bought this set mainly because it has all my favorite and most used colors. I've already gone through the black as I wore it alot! I will be buying more very soon. All of these are long lasting and do not smear. The fact that they are retractable make them highly preferred to me as I hate sharpening my eyeliner.