Reasons You Should Be Feeding Your Dog Natural Balance Reduced Calorie FormulaFewer Calories: Less calories per cup than the regular Ultra Premium Dry Dog Food. Fresh Chicken, Fresh Duck, Lamb Meal: Three premium quality protein sources (no by-products) from USDA approved plants. This unique blend of fresh high quality proteins provides essential amino acids to help maintain strong muscle tone and a healthy, shiny coat. Fresh Carrots: An excellent source of beta carotene. Oatmeal: An exceptional source of carbohydrates, fiber, thiamine, and vitamin E. Not widely used in pet food because of cost. Skin and Coat, Omega 3 and Omega 6: Lecithin, linoleic acid, whole ground flaxseed, vitamin E, biotin, and kelp are combined to result in an excellent skin and coat. Fresh Potatoes: Rich in potassium and an excellent source of highly digestible carbohydrates for energy. Brown Rice Only: Rice grain with the bran portion intact, an excellent source of carbohydrates. Contains increased levels of B vitamins. No Corn, Wheat, Soy, Eggs, Dairy or Sunflower Oil: These items, suspected of causing allergic reactions such as hair loss, scratching, hives, tail biting, chewing feet, and ear infections, are not used.