Love love. I have afro 4c hair and a scalp that can get quite itchy with some flaking. Bought this shampoo at a bargain price and can honestly say I would happily pay full price for it. Since I started using it my itchy scalp dramatically reduced. Am a shampoo girl so this is great for me as it also keeps my scalp clean and my hair is not stripped so reduces the brittleness. Excellent product.