When I saw this at Safeway I confess that I laughed a little. It just seems so very american you know? It's the silent pumpkin spice type obsession for us. However, with my crazy new years schedule and how quick and easy I need my breakfasts to be I also want something yummy. So I got it. IT WAS WORTH IT! It's so yummy and works well on my English Muffin breakfast tradition with Avocado. I'm trying not to over do it but you know, it's proving to be a real temptation.