It took awhile for my puppy to become interested in this toy. However, once he started getting into it, he loved it. And it kept him out of trouble. The problem was in the product's durability. He first tore off and chewed up the cotton loops within a couple days. Eventually, he completely destroyed the bone. I had tiny blue pieces of the bone scattered all throughout my carpet. If it had lasted a little longer, it would have been more worth the money. From an economic standpoint: not the best value. From my puppy's viewpoint: very entertaining.