This ultra-concentrated, sulfate-free formula is ideal for most breeds and coat types. Proven blend of pure botanicals and other natural ingredients provide a Forever Clean & Fresh scent for days. Easy Rinse Soap-Free No Salt Added More than Twice (2x) as Concentrated as Ordinary FormulasVeterinary Approved Groomer RecommendedTOPICAL FLEA AND TICK TREATMENT COMPATIBLE MADE IN THE USA CRUELTY FREEDirections: Wet coat, apply a small amount of shampoo (avoiding contact with eyes and ears) and work into a luxurious foaming lather. Rinse thoroughly. Follow with Professional Keratin Rich Conditioner. Caution: For topical use only. Avoid contact with pet or human eyes. If contact occurs, rinse thoroughly with water. Keep out of the reach of children.