Peet's ReserveSince 1966, we have been committed to crafting exceptional coffee. That means seeking the world's finest beans and tasting hundreds of lots every week. Our Reserve line showcases some of our most exquisite finds, sourced from origins where the growing conditions are superior. And like all Peet's coffees, we carefully hand roast in small batches to achieve the utmost flavor and hand deliver each bag to ensure optimum freshness. Just check the roast date on this package.