Our Promise: We believe there's only one way to roast coffee: with the precision of a craftsman who relies on his five senses--not a computer--to arrive at perfection. We believe coffee beans are at their peak the second they emerge from the roaster, so we quickly seal in the freshness to deliver you full flavor. We believe when we've done our job, you will experience something you've never tasted before--something uniquely rich and deep. The truth is, we don't believe in taking shortcuts and our approach to single cups has been no different. That's why Peet's can promise something you just can't get anywhere else: the uncompromised cup.