This is my holy grail hair tool! No, not just straightener, TOOL! I have probably bought about 10 hair straighteners in my 20 years on this earth (high-end tools like CHI) and this is the only one I use every time I want my hair to be straight yet silky smooth! My hairdresser recommended this because it's the tool she uses on all her clients! I'm so glad I took her advise and Splurged ($135 US) on this straightener because this will forever be my favorite hair tool!! The Neuro heats up to 450 degrees in only 30 seconds, so I don't have to wait around I can get straight to business. It also has an LED display and Customizable Auto Shut-off! Everyone needs one if they straighten their hair!