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Paul Mitchell Forever Blonde Shampoo


4.7 out of 5 stars
  • 5 Stars76%
  • 4 Stars19%
  • 3 Stars4%
  • 2 Stars1%
  • 1 Star0%
4.70 / 5 based on 161 Reviews


Gently cleanse lightened or highlighted blonde hair while repairing damage with Forever Blonde® Shampoo from Paul Mitchell®. This color-safe shampoo keeps hair colorful and healthy, while KerActive protein repairs damage and seals the cuticle for beautiful, elegant, salon-quality results.


Gently cleanses lightened and highlighted blonde hair while helping to repair damage and seal the cuticle.


Powered by exclusive KerActive protein and safflower oleosomes.


Helps keep blonde hair light, bright and healthy.


  • Paraben Free
  • Gluten Free
  • Color Safe
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Top Questions See all 19 Q&A

  • Are there any physical or online stores that I can purcha...1 Answers
  • Is this shampoo purple in pigmentation? What about condit...2 Answers
  • How long does it take for the product to take effect in y...1 Answers
Paul Mitchell Forever Blonde Shampoo
Paul Mitchell Forever Blonde Shampoo
Reviews (161)
Q&A (7)
Media (8)
Katelyn M.
Romeoville, IL
130 reviews
Beauty Junkie Expert Level 2
I’ve used almost every single product in the Paul Mitchell collection (including pets) at some point. I used to go to a Paul Mitchell salon to get my hair done. The one thing I have to say is they’re all similar in quality - some stand out very slightly more than others, but overall there are much better salon quality products on the market. While this is a good shampoos I’d recommend opting for something different.
Alexis L.
28 reviews
Beauty Junkie Expert Level 1
I love Paul Mitchell shampoo & conditioner products all together but I’ve been using this product specifically for the past few months and it is now one of my all time favorites. It smells lovely , I think the color of the shampoo is pretty although that’s not much of an important factor. It leaves my hair feeling softer than before after each use and it’s obvious right off the bat that it is a quality product.
Kat A.
Brentwood, CA
277 reviews
Beauty Junkie Expert Level 3
I absolutely loved this shampoo when I had platinum blonde hair! It’s a great salon-quality product, and I would definitely recommend using it along with Paul Mitchell Forever Blonde Conditioner. I got mine in a little kit where it came with both the shampoo and conditioner at a Paul Mitchell school, which I would definitely recommend because it was quite a bit cheaper. It’s a great toning purple shampoo.
Amber C.
Honolulu, HI
20 reviews
Beauty Junkie Expert Level 1
The shampoo is mediocre compared to other brands I have used. I will use the rest of what I have but won't be purchasing this brand again. It does nothing for my colored blonde highlights. I've been using it for about 3 weeks now and I can't say it does what it claims to do (keep the blonde bright)
I'll be looking elsewhere for a different shampoo to use next
Melisa S.
37 reviews
Beauty Junkie Expert Level 1
I LOVE this shampoo, it smells unbelievable and it brought out a lot of my natural highlights. It feels really great going on, and I really enjoyed using it. However, it did make my hair more tangle-y and brittle, so I started using a leave in conditioner after and it’s been awesome!
Kimberly C.
San Diego, CA
29 reviews
Beauty Junkie Expert Level 1
I use Paul Mitchell’s Blonde Forever shampoo for my processed hair. It helps keep the brass coloring out of my hair in between appointments to my stylist. It lathers up well, you don’t need too much product when washing your hair. A little more on the pricey side, but well worth it.
Hannah E.
Boone, NC
134 reviews
Beauty Junkie Expert Level 4
I am a blonde and I get highlights every time I go to the salon. This shampoo is my saving grace to keep my blonde from getting brassy. It’s not super outrageously priced and it goes the job. It smells great and always leaves my hair looking like I just got it done at the salon!
Sierra B.
Hudson, FL
80 reviews
Beauty Junkie Expert Level 2
I have color treated hair so this Is perfect for me! Compared to other shampoos this doesn’t have any sulfate in it! The shampoo targets color treated hair, and keep color in! It’s a bonus that the shampoo smells amazing! And I would defiantly recommend!
Jenna C.
Albany, NY
15 reviews
Purple shampoos all have a slightly odd smell to them, so in the grand scheme of things this one is one of the best. It’s a thin textured shampoo but foams up nicely. I went platinum blonde about 6 weeks ago and still do not yet need to be re-toned which I believe I can attribute to this shampoo.
Mary T.
Mt Pleasant, SC
107 reviews
Beauty Junkie Expert Level 1
I love love LOVE this shampoo. It keeps my hair bright and blonde. It smells fantastic, and a little truly does go a long way. I consistently switch from this shampoo to one other so my hair doesn't get too used to one - but this one is by far my favorite.
Melissa C.
Pottstown, PA
487 reviews
Can this be used for hair other than blonde? I do have blonde highlights.
Amanda R.
Powell, OH
14 reviews
I am looking for a new shampoo and was recommended to try Forever Blonde and am curious how good it is. I get blonde highlights put into my hair regularly and also have fine hair so I do not want anything that will weight it down or give it that greasy feel.
Becca B.
Vestal, NY
52 reviews
Is this shampoo purple in pigmentation? What about conditioner? I like using shampoo and conditioner often but I hate turning my hair purple from over use
Emily O.
Charleston, SC
54 reviews
I am considering going platinum blonde for the first time ever. Would this product help minimize the damage or should I be looking for a deep conditioner?
Michelle W.
High Ridge, MO
5 reviews
Are there any physical or online stores that I can purchase this product from besides Amazon? My SIL uses this and loves it, she's not due to repurchase for a while though. She bought through someone in beauty school. I want to try it!

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Paul Mitchell Forever Blonde Shampoo
Paul Mitchell
Paul Mitchell Forever Blonde Shampoo