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Pantene Pro-V Ultimate 10 Shampoo


4.3 out of 5 stars
  • 5 Stars61%
  • 4 Stars24%
  • 3 Stars11%
  • 2 Stars2%
  • 1 Star2%
4.39 / 5 based on 1,604 Reviews


10 in 1 multi-tasker that repairs, smooths, boosts shine & more:

1)     Repair for Rough Hair
2)     Strength Against Damage
3)     Silky Softness
4)     Brilliant Shine
5)     Smoothing
6)     Moisture
7)     Frizz Control
8)     Heat Protection
9)     Manageability
10)     Tamed Flyaways

Clinically Proven Healthier Hair with Every Wash*
*shampoo and conditioner system vs. non-conditioning shampoo


WHO: Great for all hair types that are prone to manageability concerns.  Formula infuses hair with needed moisture.
WHEN: Daily to give hair a dose of nourishment.
HOW: Lather into wet hair; repeat if you want to. Follow with Ultimate 10 Conditioner and BB Crème before styling.


Water, Sodium Lauryl Sulfate, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Dimethicone, Sodium Citrate, Cocamide Mea, Sodium Xylenesulfonate, Fragrance, Citric Acid, Sodium Benzoate, Polyquaternium-76, Sodium Chloride, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Panthenol, Panthenyl Ethyl Ether, Methylchloroisothiazolinone, Methylisothiazolinone

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Top Questions See all 20 Q&A

  • Can this also be used on natural hair? 5 Answers
  • Anyone else hoping they will make a body spray with the s...1 Answers
  • Ele é bom para cabelos com progressiva?2 Answers
Pantene Pro-V Ultimate 10 Shampoo
Pantene Pro-V Ultimate 10 Shampoo
Reviews (1604)
Q&A (6)
Media (18)
  • "I use Pantene products from time to time there products are usually really good " in 1 review
  • "The products smells great and leaves my hair feeling fresh!" in 1 review
  • "I really liked it and it madey hair very smooth!" in 1 review
Brandi S.
Mt Sterling, KY
436 reviews
Beauty Junkie Expert Level 4
I love he shampoo. It smells to die for amazing. It makes my hair soft but that also means my hair gets really greasy really fast and it’s not a flattering look on anyone. It’s not expensive so I can’t really be disappointed with it.
Christina J.
68 reviews
Beauty Junkie Expert Level 1
Absolutely amazing. It fixed my broken, damaged and straw-like hair in one wash. It felt incredibly smooth and luxurious as well as voluminous after that one wash. Furthermore, it’s at a great price compared to many high-end brands
Sarah C.
10 reviews
Beauty Junkie Expert Level 1
This shampoo is really nice! It’s easy to use and it’s small enough to store easily. It smells really nice and it definitely helps my hair. It makes it really soft and smooth. I really love this product and I would definitely buy again!
Marissa p.
Victorville, CA
58 reviews
Beauty Junkie Expert Level 2
This shampoo has been my go-to for almost 2 years now. I have really thin fine hair and this gives me so much volume. Every time I go to the salon they tell me not to use drugstore shampoos, but when I’ve tried higher end ones, they don’t give me the volume I want like this one does, so I always end up coming back to it.
Leah N.
Groton, CT
65 reviews
Beauty Junkie Expert Level 1
Use the shampoo and the conditioner, I do love the smell and always get compliments on jt. My hair is naturally wavy. Does the job of tamming my waves and leaving my hair silky
elizabeth s.
Fairborn , OH
68 reviews
Beauty Junkie Expert Level 2
One time I was on a trip and I had no shampoo and this is the only one I found at the store and I'm glad I did because my hair did not look terrible that weekend so I'm giving this one a 10 out of 10 because it really got the job done well at a good price and it didn't make my hair look terrible works well on treated hair thank you
Kristen R.
193 reviews
Beauty Junkie Expert Level 3
Pantene has come a long way in my opinion! I used to stay away from it because it would dry out my hair and it didn’t feel clean. But I received a coupon and thought I’d try it again and I was so glad I did! This is a go to shampoo and conditioner for me. It smells great and leaves my hair soft and smooth. I highly recommend it!
LaVern E.
Richmond, VA
156 reviews
Beauty Junkie Expert Level 2
I have nothing to say about Pantene I think I've said it all when it comes to Pantene if you have not tried Pantene you need to try it again Pantene might not be for everybody but I recommend it to any and everyone whether you're Caucasian or African American I think you should try Pantene cause Pantene is awesome
Sheryl C.
2 reviews
Love this!! The first creme shampoo that makes your hair and scalp feel really clean. I would recommend this for all hair rypes. Pantene Pro-V Ultimate 10 Shampoo
lesley V.
Long Beach, CA
96 reviews
Beauty Junkie Expert Level 2
I love this shampoo! Other than the smell it leaves my hair looking fabulous and smooth! And the conditioner is just amazing how it untangles your hair and makes it smooth.
Kiara L.
17 reviews
Can this also be used on natural hair?
jacquie k.
Citrus Hts, CA
141 reviews
Can you differentiate between this conditioner product and a salon bought product?
Lauane B.
47 reviews
Ele é bom para cabelos com progressiva?
Roseanna S.
nanaimo, British Columbia
79 reviews
Can you tell the difference in your hair between this version and the Normal version?
Debbie E.
Lumberton, TX
7 reviews
Anyone else hoping they will make a body spray with the same scent?

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