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Pantene Pro-V Ultimate 10 Shampoo


4.3 out of 5 stars
  • 5 Stars61%
  • 4 Stars24%
  • 3 Stars11%
  • 2 Stars2%
  • 1 Star2%
4.39 / 5 based on 1,604 Reviews


10 in 1 multi-tasker that repairs, smooths, boosts shine & more:

1)     Repair for Rough Hair
2)     Strength Against Damage
3)     Silky Softness
4)     Brilliant Shine
5)     Smoothing
6)     Moisture
7)     Frizz Control
8)     Heat Protection
9)     Manageability
10)     Tamed Flyaways

Clinically Proven Healthier Hair with Every Wash*
*shampoo and conditioner system vs. non-conditioning shampoo


WHO: Great for all hair types that are prone to manageability concerns.  Formula infuses hair with needed moisture.
WHEN: Daily to give hair a dose of nourishment.
HOW: Lather into wet hair; repeat if you want to. Follow with Ultimate 10 Conditioner and BB Crème before styling.


Water, Sodium Lauryl Sulfate, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Dimethicone, Sodium Citrate, Cocamide Mea, Sodium Xylenesulfonate, Fragrance, Citric Acid, Sodium Benzoate, Polyquaternium-76, Sodium Chloride, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Panthenol, Panthenyl Ethyl Ether, Methylchloroisothiazolinone, Methylisothiazolinone

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Top Questions See all 20 Q&A

  • Can this also be used on natural hair? 5 Answers
  • Anyone else hoping they will make a body spray with the s...1 Answers
  • Ele é bom para cabelos com progressiva?2 Answers
Pantene Pro-V Ultimate 10 Shampoo
Pantene Pro-V Ultimate 10 Shampoo
Reviews (1604)
Q&A (6)
Media (18)
  • "I use Pantene products from time to time there products are usually really good " in 1 review
  • "The products smells great and leaves my hair feeling fresh!" in 1 review
  • "I really liked it and it madey hair very smooth!" in 1 review
Arielle  D.
Craig, MO
15 reviews
Beauty Junkie Expert Level 1
Left m hair feeling clean and soft. Was not heavy or filmy. Smell wasn't all that pleasing to me but I tend to like fruity scents more. The shampoo and conditioner are affordable and worth the price. Was satisfied with this product and would recommend to others on a smaller budget. 
maria a.
55 reviews
Beauty Junkie Expert Level 1
Whenever Selena Gomez said that strong is beautiful with the canteen shampoo she is not wrong bro this is an amazing shampoo it smells absolutely amazing and great like I cannot explain how great it is and I would definitely buy it again and
Dana F.
Lithonia, GA
68 reviews
Beauty Junkie Expert Level 1
I can't say enough about this shampoo. I love it, my family loves it. I will always buy it. It makes my hair feel fresh and clean, shiny and smelling good. I totally recommend this product, it will leave your hair so soft and manageable
hailey p.
66 reviews
Beauty Junkie Expert Level 2
this will forever be my favorite shampoo !!! whenever i leave the house with wet or dry hair, i always get the same compliments. “you’re hair smells amazing!!” “what shampoo do you use?” now you all know my secret to get smelling hair !!!
Helena D.
Linthicum Hts, MD
40 reviews
I like the shampoo, smells really good and leaves hair soft and voluminous. Not the cheapest but I think it's good for the price. Lathers nice and thick with just a small amount. Don't think it does much different than their any shampoos.
Ellie B.
85 reviews
Beauty Junkie Expert Level 2
I LOVE this shampoo. My hair always feels so soft after using it. I also feel it’s very healthy when i use it too. I’ve always been a fan of Pantene & recommend to everyone!
Belinda G.
San Antonio, TX
39 reviews
Beauty Junkie Expert Level 1
Love the shampoo and conditioner combo! Both leave my hair soft and always smelling good! I can always count on these two for less frizz and smooth hair. I want to try new things but it’s so hard when nothing can stand next to Pantene
Livy P.
Fort Collins, CO
14 reviews
This is great shampoo to use if you were alternating it with a color purposed shampoo. It gives my hair volume and shine and is not as harsh as some other heavy chemical shampoo. It has a great smell and texture without being to drying. I will definitely continue to use this.
Erika S.
15 reviews
Beauty Junkie Expert Level 1
This product works wonders in my hair. I have long thick curly hair so finding a product that actually does something for my hair other than make it smell nice is always a task for me. Luckily for me this product is great on my hair!
Kanae O.
Wheeling, IL
59 reviews
Beauty Junkie Expert Level 1
Love the smell. Love the texture. Love the quality and product of my hair. I would definitely recommend to give nourishment to hear and a great smell to it. Affordable and can get in lots of places. Best with shampoo and conditioner
Kiara L.
17 reviews
Can this also be used on natural hair?
jacquie k.
Citrus Hts, CA
141 reviews
Can you differentiate between this conditioner product and a salon bought product?
Lauane B.
47 reviews
Ele é bom para cabelos com progressiva?
Roseanna S.
nanaimo, British Columbia
79 reviews
Can you tell the difference in your hair between this version and the Normal version?
Debbie E.
Lumberton, TX
7 reviews
Anyone else hoping they will make a body spray with the same scent?

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