I received this as a sample and i feel in love with it. Mostly because the 2-in-1 is very helpful. Instead of buying shampoo and conditioner i only have to use 1. Also i love smell goods so that's a plus and the texture is great, and doesn't take a lot so it last a while. I've had this for over a month and down to about one more wash. I've always thought as a black woman i had to use only African American products but this is a game changer for me. It's not expensive and i plan on using #Pantene here on out. Lathers well and retains the moisture without all the extra products. Since I've been using this i can go months without having to relax my hair using all those harsh chemicals. It gives it a soft look and feel that my boyfriend can't keep his hands out of. I give this shampoo 5 shooting stars!!!!!