I guess it's just personal preference. Through 2 babies, I tried so many brands of wipes, and just kept coming back to Pampers Sensitive. People tried to convince me that Kirkland (Costco) were the best, and the value can't be beat. But I was using twice as many per changing, so it wasn't a great value after all. Huggies, to me, felt more rough than Pampers. I didn't love the feel of Seventh Generation either. (Though I wanted to - I liked the idea of being a little more earth friendly...) I stopped wasting my money trying other brands, because I never found anything I liked more than Pampers.