The last dish liquid I bought was Palmolive Ultra Original Concentrated, which was used up twice as fast as it should have been used. Did it clean my dishes? Yes, and actually did a great job in doing so, but I was upset that I ran out of the product so quickly, and I figured out why. This is a concentrated dish liquid, so in reality, I should use less product when cleaning the dishes. Unfortunately, this does NOT happen. Anyone who washes dishes regularly will tell you that they have their own method of doing this, and I use the dish liquid as I go, which I believe is the case with most people. When you are using the product with the "as you go" method, you end up pouring out the same amount of dish detergent whether it is concentrated or not, so you end up getting a lot less dish detergent for your buck when you buy this bottle. For this reason, I will not buy the concentrated dish liquid again.