Palmolive is the only dish liquid that I purchase now. I have tried several different brands, even more "high end" brands that I just did not like.
Palmolive comes in different scents and is nice and gentle on my hands.
Great price and an even greater price when they have sales and combined with coupons its a great time to stock up.
It cuts the grease on dishes and makes washing dishes so much easier and takes a lot less time than other brands, and its suds are great.