Palladio eyebrow powder has really made me feel better about my eyebrows. I used to get my eyebrows waxed, until one day, someone waxed them way thinner than I wanted. I had to let them grow back in this powder helped cover up how awful they were looking while they grew. Also, I was big on plucking my eyebrows, and over time, eventually some parts of my eye brow wouldn't even grow in anymore or the hairs would grow in and be sticking straight out. For those reasons, I continue to use this product. It's easy to apply and stays on all day. It also removes easily with makeup remover. It comes with a tiny brush for easy applying.