Lovely colour and makes my hair soft, although very similar to my natural hair colour. Doesn’t smell offensive which is a win! Easy to apply, directions all on leaflet and easy to understand.

I dye my hair at home frequently as I have dark hair and lots of grays 😭 The packaging is what you would expect from an at home hair dye with all the usual components. As usual dark brown dye comes out nearer to black, I think my hair is very porous which doesn't help with pigmentation. They gray coverage was good and the colour lasted well. I'd use this again but probably in a mid brown colour to get my desired colour.

I used this product on my dad’s hair he had plenty of whites and greys, and it covered up perfectly and looked so good like his natural hair. I totally recommend this product feels so good, smooth on his hair and smells amazing! The packaging looks great nice and sleek.