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Pacifica Power of Love Natural Lipstick


3.8 out of 5 stars
  • 5 Stars38%
  • 4 Stars30%
  • 3 Stars14%
  • 2 Stars11%
  • 1 Star7%
3.83 / 5 based on 390 Reviews


Amazingly creamy, highly-pigmented, and naturally moisturizing – this lipstick is packed with all the vitamins and antioxidants your lips crave. Made with coconut oil, shea butter, and vitamin E. 100% Vegan & Cruelty-Free. Here’s proof-positive that natural lines can have all the amazing formulas, colors, and products that any “non-natural” brand does. Pacifica’s goodies are not only innovative, but totally sustainable, and they’re all are 100% vegan, gluten- and cruelty-free.


caprylic/capric trigylceride, hydrogenated coco-glycerides, oryza sativa cera, candelilla wax, copernicia cerifera wax, mica, helianthus annuus seed oil, hydrogenated jojoba oil, diisostearyl malate, flavor (tocopheryl acetate, rosmarinus officinalis leaf oil)

may contain: manganese violet (ci 77742), iron oxides (ci 77491, ci 77492, ci 77499), titanium dioxide (ci 77891)

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Top Questions See all 76 Q&A

  • Is this lipstick long-lasting? How often do I need to rea...7 Answers
  • I love Pacifica shampoo and Conditioner. However I'm hesi...2 Answers
  • How heavy is the lipstick? Do you find yourself applying ...2 Answers
Pacifica Power of Love Natural Lipstick
Pacifica Power of Love Natural Lipstick
Reviews (390)
Q&A (14)
Media (105)
Leave a Review
  • "Received this in my recent ipsy bad and I was highly impressed. Great nude color that leaves a natural finish without being too dry. It will definitely be a must have in my make up bag. " in 62 reviews
  • "I absolutely loved this lipstick! It's matte, which I love, and at the same time moisturizing. It stayed put for a few hours and did not dry out my lips. I love this vegan lipstick! It is going to be loved for a loong time! And I will have to get more shades ASAP!" in 42 reviews
  • "Nice, creamy formula that sits on the lips well. It's definitely a more red-tinted nude, but not too gaudy. It has okay wear time--it will come off if you eat and drink. " in 27 reviews
  • "Lightweight, long lasting, and very comfortable. I love the color too. It's not drying and doesn't transfer. Highly recommend" in 21 reviews
Christina B.
N Royalton, OH
138 reviews
Beauty Junkie Expert Level 3
Initially I didn't really like this lipstick, however after using it more I realize it's a pretty nice lip color. It isn't super moisturizing however. Otherwise, it's a really nice colorand a nice neutral lipstick.
Marlene F.
Phoenix, AZ
134 reviews
I bought this a while ago at target. The ingredients are outstanding. It's natural and doesn't harm your body. The pigmentation is nice but I wish it was more long lasting. Price is ok for a drugstore item.
Tina B.
Tampa, FL
13 reviews
Although the packaging isn't my favorite, I did enjoy the product itself. The lipstick is very creamy and goes on very smoothly. The color also sits right in the middle between pigmented and too dark. I think it's the perfect everyday shade.
Mia S.
Washougal, WA
112 reviews
Beauty Junkie Expert Level 3
I have the color nudie red and it looks wonderful on me. I like the consistency and the color a lot but it does have a weird smell.. Almost like a crayola crayon
4 reviews
I'm definitely not the type of person to wear lipstick everyday but this lipstick is great. It stays on all day, very smooth, and is not too bold. The smell is a little weird but it is so worth it!
Aly J.
Frankfort, IL
14 reviews
These lipsticks are super creamy. I absolutely loved the application and texture of the product. They come in some very beautiful colors. Highly recommend this product
Amanda c.
Wallington, NJ
10 reviews
I love Pacifica products. They don't have all the toxic chemicals. I feel good about putting this on! Its smooth and creamy and feels good (almost like a lotion). The color is beautiful too.
Sarah C.
Fort Benning, GA
176 reviews
Beauty Junkie Expert Level 2
I love this lipstick, the pigment is really pretty and it stays on for a decent amount of time, but it is really dry, so I top it with my too face lip injection and get compliments on the color!
Olivia R.
103 reviews
I love these lipsticks. I also love that they are vegan and cruelty free. They make great gifts for my vegan sister. The formula is nice and they gave just the right amount of pigment!!
Jessica P.
Schaumburg, IL
75 reviews
I not a really fan of this product it ok product but it doesn't last long when you eat first time i used this product and application is little hard to apply and its have good pigmentation I would not buy again.
Madison P.
Wyandotte, MI
58 reviews
What is the formula of these? Are they good quality? Do they have a scent?
Jolyn W.
47 reviews
Getting this in my IPSY bag just a different shade....just wondering, does it last long? Does it feel sticky on your lips? And, is the smell too much to wear all day? Seen lots of contents that it stinks....so just wondering how bad it really is.
Nini L.
75 reviews
Does anyone have a problem with smell of this lipstick?
Samantha M.
Graham, NC
93 reviews
Is this lipstick long-lasting? How often do I need to reapply?
Maria R.
El Paso, TX
7 reviews
Is this good on dry lips ?

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