Pacifica Devocean Natural Lipstick
6 varieties available

Pacifica Devocean Natural Lipstick


4.1 out of 5 stars
  • 5 Stars47%
  • 4 Stars33%
  • 3 Stars13%
  • 2 Stars5%
  • 1 Star2%


Devocean is a full color, 100% vegan, hydrating natural lipstick that lasts with intensity, like the deepest love. Creamy hydration, highly pigmented, and chocked full of benefits that nourish and love your lips. For the softest, most kissable lips ever.

Ingredients: oleic/linoleic/linolenic polyglycerides, butyrospermum parkii (shea) butter, diiostearyl malate, caprylic/capric triglyceride, simmondsia chinensis (jojoba) esters, simmondsia chinensis (jojoba) oil, euphorbia chinensis (candelilla) wax, cetyl alcohol, rosmarinus officinalis (rosemary) leaf extract, flavor oil (natural), tocopherol (vitamin E). May contain: melia azadirachta fruit extract, mica, titanium dioxide, iron oxides, tin oxide, vaccinium macrocarpon fruit (cranberry) extract, coccinia indica flower extract, daucus carota sativa root (carrot) extract, lycopersicum fruit (tomato) extract, beta vulgaris (beetroot) extract.

Usage: Apply directly from the tube, or use a lip brush for super defined lip.

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Top Questions See all 9 Q&A

Pacifica Devocean Natural Lipstick
Pacifica Devocean Natural Lipstick
Reviews (95)
Q&A (3)
Media (21)
  • "This company is great using all natural products that do not harm you. This is a great lipstick with lots of pigment. Totally recommend this product" in 17 reviews
  • "I received one of these as a gift and absolutely loved it!!! 100% vegan and cruelty free also recyclable(: love love love it!" in 16 reviews
  • "One of the best vegan brands out there. Lipstick applies nicely, great color payoff and moisturizing." in 11 reviews
  • "This lipstick comes in beautiful colors and has a really nice consistency. Other natural lipsticks I've tried feel too greasy, but this is creamy and stays put until I eat something." in 9 reviews
  • "I really like this lipstick. The color is great and long lasting. It has a very matte finish, but without making your lips feel dry. " in 4 reviews
Deanna J.
Macedonia, OH
166 reviews
Beauty Junkie Expert Level 4
Review for: Tenderness more...
I received a full-size lipstick in a Whole Foods beauty bag and I love the coconut smell when you first put it on.  The formula is a little drying so I don't reach for it as often.  It's not very long-lasting either.  I would recommend it as a nice natural brand if you try to stay with natural brands.
Jen B.
7 reviews
I've tried two colors in this lipstick family and both were true to color when applied. It wasn't as velvety as other reviews had said, but I noticed my lips felt soft when I took it off/it wore off. Very buildable color and smelled nice. Probably wouldn't purchase again though, no "wow" factor for me.
Samantha K.
Sauk Rapids, MN
102 reviews
Beauty Junkie Expert Level 1
Review for: Other more...
Color: Nude Red
This is my favorite go to daily wear lipstick when I feel like wearing lip stick. This color is very similar to my natural lip color, giving my lips a consistent color. It applies smooth, and lasts most of the day. It doesn't last all day, but maybe having to reapply once during the day isn't too bad. It is a little dry but I don't see a problem since I apply chap stick before lipstick every time. I love that it's natural and organic, and that it's found at Target! 
Natasha P.
191 reviews
Beauty Junkie Expert Level 4
Review for: Natural Mystic more...
This is a natural lipstick that has great colors and lasts for a few hours. Very pleasant scent and tastes like chocolate. Was not a huge fan of the applicator, as the lipstick kept getting caught on it, and finally completely broke off its bass.
Swatched L.
Marina del Rey
1 review
Review for: Natural Mystic, Firebird, Rebel Sol more...
The Devocean Natural Lipstick is creamy, hydrating lipstick.  The coconut scent smells like a tropical vacation!  I've owned several shades: Natural Mystic (maroon with a kick of brown), Firebird (bold, fire engine red) and Rebel Sol (soft coral).  I love the ingredients, and the finish is somewhere between a satin and a gloss.  I'm giving this lipstick 4 stars because I wish it was a longer lasting formula.  
Elizabeth U.
Sacramento, CA
54 reviews
Beauty Junkie Expert Level 2
Review for: Firebird more...
I love that this product is cruelty-free and totally affordable and I’m all for drug store make-up. However; this product is too dry for my lips. I struggled with the application and it feels a little too chalky.
Cassandra D.
3 reviews
Review for: Natural Mystic more...
I love this lipstick a lot. It has decent lasting  power for a natural lipstick, and it is easy to reapply when needed. The only thing I dislike about it is the actual tube, as it is very skinny, but I don't think it's that big of an issue. All in all a good drugstore lipstick.
Ashley O.
313 reviews
Beauty Junkie Expert Level 2
Review for: Other more...
I thought the Pacifica brand was a good ethical company. I liked there morals so I wanted to try them out. The lipstick I got had a nice natural shade to it and was nice and creamy, but it tasted odd. It often stained my teeth as well. This lipstick had a few flaws and I will not be buying it again.
Laurie H.
386 reviews
Beauty Junkie Expert Level 5
Review for: Other more...
I love these lipsticks. I have 3 of them and after seeing some reviews, I’ve noticed people don’t love them as much as I do. That might be because coconut oil is one of the ingredients which can get hard. I put them in my pocket and they warm right up so they aren’t hard. The color payoff is awesome and since they go on our lips, I’m glad to have a natural choice.
Leslie B.
Evanston, IL
20 reviews
Beauty Junkie Expert Level 2
Review for: XOX more...
I like that this is vegan/cruelty free and it does feel smooth & hydrating on my lips! I did not like the color (XOX) I got, as I feel that it was advertised to be a different color than it actually appears on my lips. It is much lighter and pinker in person & on the lips. This is a light formula without much pigment that does not stay on for very long.
Paige B.
12 reviews
What is the staying power of this lipstick?
Lisa S.
Mount Vernon, GA
4 reviews
My ulta store does not carry Pacifica makeup products, just nail polish, some face care, and lotions. Is this lipstick great? Like, GREAT GREAT?? I am a lipstick addict and want a light nude with shimmer and moisturization AND lasting color... Does this have it???? What's your fave color?
Bruna G.
Reading, PA
7 reviews
Is this product good? Like moisturizing or more dry feeling? And smells good?

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