This is an affordable price for dark chocolate. It’s personally not my favorite, but I don’t mind it at all. Because it’s such a higher dark chocolate content at 90% it can be more bitter. I usually stick to 50% but I purchased 90% to give it a try and at first it was super bitter, but as I kept eating it, I pretty much got used to it.  My only issue with this is that I find it’s not as creamy. It’s like a solid chunk of dark chocolate that you bite into it. I wish I had more depth to it