I normally don't write reviews, but in this case, I had to. The consistency is smooth and does a really good job of priming my face for masks. It keeps my charcoal masks from drying out, which I liked since they tend to dry super unevenly
I got mine at Macy's with my Plenti points, so it wasn't super pricey, but if I was buying it without any promotions, I probably would have been a bit iffy. The packaging was sleek and simple and the bottle was easy to use.