I always use a toner before applying a mask. This "maskimizer" is just a spray toner, but it is a great idea for people who mask often, especially if you want your regular toner to last longer. I thought this toner worked perfectly well: it felt nice, dried quickly and helped prepare my skin for masking. And masks do work better if you tone first than if you just throw them on immediately after washing your face. I think I get better results with my regular toner (fresh black tea), so I probably wouldn't purchase this for myself. But paired with a mask, it makes a great gift! This product does exactly what it promises, so it's a great option for anyone who masks regularly, especially if you're not already committed to a different toner for masking.