Recently I developed really bad dandruff, scalp acne, and had to put aside alot of my regular hair products and give my hair & scalp a much needed break (unfortunately) but luckily I had gotten this baby from a salon. I try to keep it natural, organic or vegan, but always cruelty free this wonder is all of those things and much more, it's about as natural as they come but still does the job! I actually choose this sometimes over my regular de-frizzer! It came to be that this is the only product that is safe for me to use when I'm having a flair up from my scalp acne, it does not further irritate it,cause any inflammation or itchiness! The fragrance comes from essential oils and is very light and pleasant. Cannot stress how this saved me! Great product, with great standards!