A silicone-free, highly concentrated styling serum that softens and strengthens hair while offering strong hold and curl activation. Hold Up™ Defining Serum is enriched with natural proteins that strengthen and seal the hair enhancing lift and curl while creating a strong barrier against humidity and frizz. The natural formulation delivers crisp curl definition that lasts for days, while shine-enhancing botanicals, plant-derived proteins, and penetrating humectants create soft, smooth strands. It is formulated Without: - Parabens- Sulfates - Phthalates This cruelty-free product is formulated without artificial fragrance, petroleum, and silicone. Pro tip: although Hold Up can be layered with other stylers, it provides the strongest hold and curl activation when applied directly to freshly cleansed and conditioned hair without any other leave-ins.