I just purchased this item today and I was not aware of the price. I still purchased it because the bristles look like what my hair needed in a brush. I also bought the Living Proof dry shampoo. I brushed my hair just to see as soon as I got home and I could tell the difference. Then I sprayed the dry shampoo and worked it in. Needless to say, I am keeping the expensive brush. My hair has new life after it looked blah all day. This is the brush to purchase. Of course, I read the reviews in my car after I purchased and there was chatter about the lettering peeling off. The plus is Drybar heard them and they charged the logo. I’m glad I came across this brush today.