Ecoslay through and through. I've tried several of their products and frankly this one is hands down the best. I've got 4 bottles in the fridge currently.

As someone with fine wavy/curly hair, it was really difficult to find a gel that was "just right". After following numerous curly girlies on social media I started to hear about this product more often. Finally ordered it a while back and it is one of the best gels I've come across. Nice hold for straight or curly styles. Super versatile while also being a clean, simple product. No overwhelming smells or irritating ingredients. Great product!

Do I love keeping it in the fridge? No. Do I love knowing that when I use it I will get beautiful, lasting, frizz free definition and that it's good for the planet and from a small black and woman owned business? YES.