One Direction have released their first signature fragrance, entitled? Our Moment This feminine fragrance is intensely sweet and includes notes of fresh fruit, seasonal flowers and a warm undertone of musk. This playful perfume pays homage to pink grapefruit, wild berries and redcurrants to produce a fun scent that is an essential for any One Direction fan. The eye catching pink glass bottle is sweet and youthful, which is mirrored by the glistening diamante topped cap. Our Moment is already a firm favourite amongst perfume fans.