Here we go again with the misleading advertising. While this is called "Olivio" and the package says "The goodness of olive oil" it's actually a vegetable oil based spread. You think you are paying more for better quality oil but if you carefully look on the list of ingredients you will see it's a "blend" and olive oil is listed last meaning there's the least Olive oil of all the oils blended. Not only that but I find this spread has a strange aftertaste. I will stick will my smart balance. It's less expensive and at least it doesn't try to pretend it's made of something it's not.