I'm a 31 year old woman, and this is the only deodorant I'll use. First, it doesn't have antiperspirant in it, which supposedly causes cancer or at least blocks up your pores, and is horrible trying to wash off at the end of the day. No spray, no messes, no residue on my clothing. Second, it actually works. I might smell a little like a man, but at least I don't smell like butt. And I'm kinda manly anyway. Feminine, but manly. If that makes sense. I love this stuff!