Endurance. Long lasting. Stick. Old Spice practically threw every word that means stamina into this things name because it works. It provides odour protection all day long and beyond. Even if you lit yourself on fire and stood in the blast radius of a nuclear bomb this stuff would not stop working. This stick provides 24 hour odour protection even when dreaming and comes in a crisp clean scent cooked up in the Old Spice scent kitchen.