It smells somewhat like strawberry while you're in the shower, and yet it has an invigorating undertone. When you get out of the shower, you don't smell like strawberries. It does leave your skin smelling softly pleasant and moisturized.
Yes it smells like strawberry, sweet but subtle. How long it last depends on if you sweat or not I would say, I've been using this in the summer (I live in California) and I would say it last a couple of hours.