Oh God, lemme just start by saying ... I LOVE Olay! The body washes are out of this world! I love the fusions. However, most Olay products are a bit more expensive - especially when the competetive products are just as good anymore. I feel the body washes in particular could be a bit less expensive - GREAT stuff though and for the moment it isn't keeping me from purchasing it - this one, I will absolutely get again! Try it!