The [product:oh-sweetie-lipcolour] “Death by Chocolate” is a shimmering brownish burgundy shade. Does have a nice pronounced color for a bold statement. One application will not last the the whole day, so be sure to keep it nearby. This is why I give the product 4 stars. The packaging is adorable and has a nice scent of chocolate. I paid $9.99 for the lipgloss on sale at Nordstrom.